At the heart of effective marketing for professional services firms is showcasing your (or your firm’s) expertise as it relates to issues and challenges that clients and prospects are grappling with.
What better way to do that than to share your knowledge in answering real questions from real business people?
Kevin O’Keefe discusses the opportunity that Quora, an emerging “Q&A” social network can provide for lawyers – and Kevin’s points apply equally to CPA’s, consultants and most other professional advisers.
Action & Discussion Points
- If you’re not familiar with Quora I’d recommend signing up and familiarizing yourself with its model
- Identify some topics that you can follow related to your interest and expertise (there are also plenty of non-work topics being discussed too)
- Share your expertise